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subject:"Markenartikel"
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Markenartikel
Breakfast cereals
51
Frühstückszerealien
51
USA
20
United States
20
Consumer behaviour
12
Konsumentenverhalten
12
Preismanagement
9
Pricing strategy
9
Theorie
8
Theory
8
Food retailing
7
Kundenbindungsprogramm
7
Lebensmitteleinzelhandel
7
Loyalty program
7
Convenience Food
6
Convenience food
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Preiswettbewerb
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Price competition
6
Rabatt
6
Rebate
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Brand
5
Estimation
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Food price
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Lebensmittelpreis
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Sales promotion
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Schätzung
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Theory of competition
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Verkaufsförderung
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Wettbewerbstheorie
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Deutschland
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Fusion
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Germany
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Getreide
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Grain
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Merger
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Product differentiation
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Chidmi, Benaissa
1
Kiser, Elizabeth K.
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Kroll, Steffi
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Lopez, Rigoberto A.
1
Rossiter, John R.
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Shum, Matthew
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American journal of agricultural economics
2
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
1
Australasian marketing journal
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
5
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1
Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
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2
Brand-supermarket demand for breakfast cereals and retail competition
Chidmi, Benaissa
;
Lopez, Rigoberto A.
- In:
American journal of agricultural economics
89
(
2007
)
2
,
pp. 324-337
Persistent link: https://www.econbiz.de/10003458318
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3
Does advertising overcome brand loyalty? : Evidence from the breakfast-cereals market
Shum, Matthew
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 241-272
Persistent link: https://www.econbiz.de/10002082900
Saved in:
4
Der Einfluss von Verkaufsförderung auf den Absatz von Markenartikeln - eine empirische Analyse für den Cerealienmarkt
Kroll, Steffi
-
2000
Persistent link: https://www.econbiz.de/10001531043
Saved in:
5
Heterogeneity in price sensitivity and retail price discrimination
Kiser, Elizabeth K.
- In:
American journal of agricultural economics
80
(
1998
)
5
,
pp. 1150-1153
Persistent link: https://www.econbiz.de/10001371995
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