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~type_genre:"Aufsatz im Buch"
~subject:"Brand management"
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Geutebrück, Rolls Royce/Liebherr, Mustang, Roto Frank, Heinrich Wilke, Vapiano, STIHL, Carl Zeiss, Herrenknecht
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Möglichkeiten eines Hidden Champions zur Nutzung des Ingredient Branding am Beispiel der Marketingaktivitäten der Roto Frank AG
Gresch, H.
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2016
Persistent link: https://www.econbiz.de/10011537420
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