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~subject:"Market research"
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Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn
;
Mabry-Flynn, Amanda
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
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2
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
3
Collecting hidden consumer data online : research on homosexuals
Morhart, Felicitas
;
Henkel, Sven
;
Herzog, Walter
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003742676
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