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subject:"Corporate banking"
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Search: subject_exact:"Global account management"
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Corporate banking
Key account management
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Customer value
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Salespeople
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Accounting
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Internationales Marketing
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Kundenanalyse
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Marketing management
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Marketingmanagement
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Trends im Firmenkundengeschäft in Kreditinstituten
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ECONIS (ZBW)
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Strategische Herausforderungen für Banken im deutschen Geschäfts- und Firmenkundenmarkt
Arndt, Michael G.
;
Schaller, Anja
- In:
Trends im Firmenkundengeschäft in Kreditinstituten
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010429765
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2
Communicative skills that support value creation : a study of B2B interactions between customers and customer service representatives
Salomonson, Nicklas
;
Åberg, Annika
;
Allwood, Jens
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 145-155
Persistent link: https://www.econbiz.de/10009513202
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3
Ziel ist der zufriedene Kunde : Firmenkundenbefragung
Fuchs, Oliver A.
;
Klenk, Peter
- In:
Die Bank
(
2007
)
9
,
pp. 36-39
Persistent link: https://www.econbiz.de/10003526120
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4
Managing global accounts
Yip, George S.
;
Bink, Audrey J. M.
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 102-111
Persistent link: https://www.econbiz.de/10003535321
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5
Global account management: new structures, new tasks
Birkinshaw, Julian
;
DiStefano, Joseph J.
- In:
The Blackwell handbook of global management : a guide …
,
(pp. 322-341)
.
2004
Persistent link: https://www.econbiz.de/10002077480
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6
Harnessing global potential : insights into managing customers worldwide
Wilson, Kevin
;
Millman, Tony
;
Weilbaker, Dan C.
;
Croom, …
-
2004
Persistent link: https://www.econbiz.de/10002645602
Saved in:
7
Recovery Management - systematische Kundenrückgewinnung und Abwanderungsprävention zur Sicherung des Unternehmenserfolges
Büttgen, Marion
- In:
Die Betriebswirtschaft : DBW
63
(
2003
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10001732486
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