//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"CD-ROM, DVD"
~subject:"Marketing management"
~subject:"Marketingforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Global marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingforschung
International marketing
8
Internationales Marketing
8
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Globalisierung
2
Globalization
2
International competition
2
International market
2
International market entry
2
International monetary system
2
Internationaler Markt
2
Internationaler Markteintritt
2
Internationaler Wettbewerb
2
Internationales Währungssystem
2
Management
2
Marketing
2
Multinationales Unternehmen
2
Theorie
2
Theory
2
Transnational corporation
2
USA
2
United States
2
Welt
2
World
2
CD-ROM
1
Internationales Management
1
Market research
1
Marktforschung
1
Welthandel
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
CD-ROM, DVD
Article in journal
338
Aufsatz in Zeitschrift
338
Aufsatz im Buch
97
Book section
97
Lehrbuch
63
Textbook
48
Hochschulschrift
46
Thesis
41
Graue Literatur
35
Non-commercial literature
35
Collection of articles of several authors
34
Sammelwerk
34
Bibliografie enthalten
33
Bibliography included
33
Aufsatzsammlung
26
Case study
17
Fallstudie
17
Reprint
12
Glossar enthalten
10
Glossary included
10
Konferenzschrift
10
Arbeitspapier
6
Working Paper
6
Bibliografie
5
Conference proceedings
5
Handbook
5
Handbuch
5
Collection of articles written by one author
3
Festschrift
3
Sammlung
3
Conference paper
2
Fallstudiensammlung
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
Accompanied by computer file
1
Advisory report
1
Amtsdruckschrift
1
Dissertation u.a. Prüfungsschriften
1
more ...
less ...
Language
All
English
4
Author
All
McCarthy, Edmund Jerome
3
Perreault, William D.
3
Aaker, David A.
1
Day, George S.
1
Kumar, V.
1
Published in...
All
McGraw-Hill/Irwin series in marketing
2
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
2
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
3
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
Saved in:
4
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->