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~isPartOf:"Handbook of research in international marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"United States"
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Handbook of research in international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of global marketing
19
Journal of business research : JBR
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
Journal of international marketing
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International marketing review
7
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
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Asia Pacific journal of marketing and logistics
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Europäische Hochschulschriften / 5
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International journal of advertising : the quarterly review of marketing communications
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American journal of agricultural economics
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International business review : the official journal of the European International Business Academy
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International marketing ; Vol. 2
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
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Journal of advertising research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Research Bulletin
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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The power roots and drivers of infidelity in international business relationships
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Spyropoulou, Stavroula
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 198-212
Persistent link: https://www.econbiz.de/10012026179
Saved in:
2
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
3
Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 863-872
Persistent link: https://www.econbiz.de/10003781861
Saved in:
4
State-of-the-art review of research in international marketing management
Kotabe, Masaaki
- In:
Handbook of research in international marketing
,
(pp. 3-41)
.
2003
Persistent link: https://www.econbiz.de/10001803670
Saved in:
5
Experimental economic approaches to international marketing research
Buchan, Nancy R.
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2003
Persistent link: https://www.econbiz.de/10001803856
Saved in:
6
Export attitudes of industrial manufacturers
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
14
(
1985
)
2
,
pp. 123-132
Persistent link: https://www.econbiz.de/10001027979
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