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~isPartOf:"Handbook of research in international marketing"
~isPartOf:"Journal of international consumer marketing"
~person:"Bizarrias, Flávio Santino"
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Bizarrias, Flávio Santino
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Journal of international consumer marketing
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Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
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