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Beyond Hofstede : culture frameworks for global marketing and management
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Journal of international marketing
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ECONIS (ZBW)
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1
Reflexive culture's consequences
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 101-122)
.
2009
Persistent link: https://www.econbiz.de/10003864764
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2
Glocal marketing : think globally and act locally
Andersson, Svante
(
contributor
)
-
2009
-
1. Ed.
Persistent link: https://www.econbiz.de/10003878713
Saved in:
3
A cultural approach to branding in the global marketplace
Cayla, Julien
;
Arnould, Eric J.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 86-112
Persistent link: https://www.econbiz.de/10003813592
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