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subject:"Konsumentenverhalten"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Globales Marketing"
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Konsumentenverhalten
International marketing
13
Internationales Marketing
13
Brand management
4
Globalisierung
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4
International market entry
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Internationaler Markteintritt
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Markenführung
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Aiello, Gaetano
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Ko, Eunju
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Lee, Chang Han
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Marikyan, Davit
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Phan, Michel Cao Tuan
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Journal of business research : JBR
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
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Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
Saved in:
2
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
3
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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