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person:"Johansson, Johny K."
~person:"Jain, Subhash C."
~subject:"Marketingmanagement"
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Internationales Marketing
32
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Johansson, Johny K.
Jain, Subhash C.
Helsen, Kristiaan
12
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12
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International marketing ; Vol. 1
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Journal of marketing
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ECONIS (ZBW)
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1
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
2
Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
-
1993
Persistent link: https://www.econbiz.de/10000860016
Saved in:
3
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
Saved in:
4
International marketing : managerial perspectives
Jain, Subhash C.
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10013500144
Saved in:
5
International marketing: Managerial perspectives
Jain, Subhash C.
(
ed.
);
Tucker jr., Lewis R.
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10000559008
Saved in:
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