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person:"Johansson, Johny K."
~type_genre:"Aufsatz im Buch"
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International marketing
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Internationales Marketing
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2000-2009
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Handbook of research in international marketing
1
Multidisciplinary insights from new AIB fellows
1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
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Brands in international trade theory
Johansson, Johny K.
- In:
Multidisciplinary insights from new AIB fellows
,
(pp. 139-157)
.
2014
Persistent link: https://www.econbiz.de/10010383827
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2
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
3
Global communications
Bamossy, Gary J.
;
Johansson, Johny K.
- In:
The SAGE handbook of international marketing
,
(pp. 374-397)
.
2009
Persistent link: https://www.econbiz.de/10003792161
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