Han, Heesup; Hwang, Jinsoo - In: International Journal of Contemporary Hospitality Management 26 (2014) 7, pp. 1118-1135
Purpose – This study was designed with the aim to examine the formation of golfers’ intentions to play golf on traditional golf courses by considering the moderating impact of their outcome beliefs regarding the playing of screen golf. Other goals in this research were to test the mediating...