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~subject:"Germany"
~subject:"Konsumentenverhalten"
~person:"Heinzle, Priska"
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Konsumentenverhalten
Activation
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Advertising
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Advertising effects
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Comparative advertising
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Consumer behaviour
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Goods
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Heinzle, Priska
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Journal of retailing and consumer services
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Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011904328
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