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~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
~person:"Packard, Grant"
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Style, content, and the success of ideas
Boghrati, Reihane
;
Berger, Jonah
;
Packard, Grant
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 688-700
Persistent link: https://www.econbiz.de/10014370576
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Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
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3
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
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