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~person:"Chun, HaeEun Helen"
~person:"Apaolaza-Ibáñez, Vanessa"
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Chun, HaeEun Helen
Apaolaza-Ibáñez, Vanessa
Hinson, Robert
7
Khare, Arpita
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Leonidou, Constantinos N.
7
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Replicating and extending our understanding of how managers can adjust the "warm glow thermostat"
Giebelhausen, Michael
;
Chun, HaeEun Helen
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 122-133
Persistent link: https://www.econbiz.de/10011730758
Saved in:
2
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
3
Consumer attitude and purchase intention toward green energy brands : the roles of psychological benefits and environmental concern
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1254-1263
Persistent link: https://www.econbiz.de/10009562037
Saved in:
4
Reversing the green backlash in services : credible competitors help large companies go green
Chun, HaeEun Helen
;
Giebelhausen, Michael
- In:
Journal of service management
23
(
2012
)
3
,
pp. 400-415
Persistent link: https://www.econbiz.de/10009619142
Saved in:
5
Green advertising revisited : conditioning virtual nature experiences
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 715-739
Persistent link: https://www.econbiz.de/10003887905
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