//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chun, HaeEun Helen"
~person:"Leonidou, Constantinos N."
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Green marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Green marketing
9
Öko-Marketing
9
Environmental management
3
Umweltmanagement
3
Consumer behaviour
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Nachhaltige Entwicklung
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Sustainability
2
Sustainable development
2
Transnational corporation
2
Werbung
2
1988-2007
1
Advertising effects
1
Attribution theory
1
Bibliometrics
1
Bibliometrie
1
Competitive advantage
1
Competitive strategy
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Credibility
1
Customer satisfaction
1
Cyprus
1
Dienstleistungssektor
1
Environmental claims
1
Environmental consciousness
1
Environmental marketing
1
Environmental policy
1
Firmenimage
1
Führungskräfte
1
Glaubwürdigkeit
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chun, HaeEun Helen
Leonidou, Constantinos N.
Muralidharan, Sidharth
3
Sheehan, Kim Bartel
3
Xue, Fei
3
Bang Nguyen Viet
2
Carlson, Jeffrey R.
2
Fernandes, Juliana
2
Kareklas, Ioannis
2
Lee, Eun Mi
2
Lee, Jinhee
2
Leonidou, Leonidas C.
2
Matthes, Jörg
2
Muehling, Darrel D.
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Schmuck, Desirée
2
Segev, Sigal
2
Tiamiyu, Mojisola F.
2
Tucker, Elizabeth M.
2
Yu, Jason
2
Zhang, Lingling
2
Adjaison, Geoffrey Kwasi
1
Amato, Christie H.
1
Amato, Louis
1
Amoako, George Kofi
1
Anyasor, Marcus Okwuchukwu
1
Apaolaza-Ibáñez, Vanessa
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Bailey, Ainsworth A.
1
Bailey, Ainsworth Anthony
1
Baloglu, Seyhmus
1
Blasche, Juliana
1
Bodkin, Charles D.
1
Carmona, Jesus
1
Carrete-Lucero, Lorena de la Paz
1
Castro Santa, Juana
1
Chang, Chun-Tuan
1
Chang, Hua
1
Chen, Long
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
2
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->