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~person:"Chun, HaeEun Helen"
~person:"Leonidou, Constantinos N."
~subject:"Environmental marketing"
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Environmental marketing
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1988-2007
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Advertising effects
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Attribution theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
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