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~person:"Chun, HaeEun Helen"
~person:"Leonidou, Constantinos N."
~subject:"Umweltmanagement"
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Umweltmanagement
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1988-2007
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Chun, HaeEun Helen
Leonidou, Constantinos N.
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
2
Reversing the green backlash in services : credible competitors help large companies go green
Chun, HaeEun Helen
;
Giebelhausen, Michael
- In:
Journal of service management
23
(
2012
)
3
,
pp. 400-415
Persistent link: https://www.econbiz.de/10009619142
Saved in:
3
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
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