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Nachhaltigkeits-Marketing-Management : Konzept, Strategien, Beispiele
Emrich, Christin
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2015
Persistent link: https://www.econbiz.de/10011347593
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Characteristics of research on green marketing
Chamorro, Antonio
;
Rubio, Sergio
;
Miranda, Francisco J.
- In:
Business strategy and the environment
18
(
2009
)
4
,
pp. 223-239
Persistent link: https://www.econbiz.de/10003872126
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Ökostrom - von der Nische zum Massenmarkt : Entwicklungsperspektiven und Marketingstrategien für eine zukunftsfähige Elektrizitätsbranche
Wüstenhagen, Rolf
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2000
Persistent link: https://www.econbiz.de/10001508044
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