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~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
~isPartOf:"Marketing und Innovation in disruptiven Zeiten"
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(1997). - LI, 503 S. : graph. Darst. - Enth. 24 Beitr.
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Einfache versus komplexe Preismodelle bei grenzkostenarmen digitalen Produkten : welchen Kriterien und Einsatzmöglichkeiten unterliegen einfache und komplexe Preismodelle bei grenz...
Pohl, Alexander
;
Mohr, Lukas
;
Musial, Jennifer
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 303-328)
.
2023
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