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~type_genre:"Graue Literatur"
~subject:"Konsumgütermarketing"
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Konsumgütermarketing
Key account management
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Key-Account-Management
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Marketing-Trendshop <1996, Duisburg>
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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Rotterdam Institute for Business Economic Studies
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ECONIS (ZBW)
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Investigating the antecedents and effects of trust and commitment on resource allocations of key accounts in the FMCG industry
Verbeke, Willem J. M. I.
(
contributor
)
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1998
Persistent link: https://www.econbiz.de/10000994352
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Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
Persistent link: https://www.econbiz.de/10000654161
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