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~person:"Séguin, Benoit"
~person:"Engelhardt, Bryan"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Journal of sport management : the official journal of the North American Society of Sport Management
Faculty research series / Holy Cross, Economics and Accounting
4
International journal of sport management and marketing : IJSMM
3
Asian business & management
1
International journal of sport finance
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
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2
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
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