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~person:"Séguin, Benoit"
~person:"Ginsburgh, Victor"
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Séguin, Benoit
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ECONIS (ZBW)
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1
The Eurovision Song Contest : voting rules, biases and rationality
Ginsburgh, Victor
;
Moreno-Ternero, Juan D.
- In:
Journal of cultural economics
47
(
2023
)
2
,
pp. 247-277
Persistent link: https://www.econbiz.de/10014322955
Saved in:
2
The Eurovision Song Contest : voting rules, biases and rationality
Ginsburgh, Victor
;
Moreno-Ternero, Juan D.
-
2022
Persistent link: https://www.econbiz.de/10013208379
Saved in:
3
Using Google trends to evaluate cultural events
Gergaud, Olivier
;
Ginsburgh, Victor
-
2019
Persistent link: https://www.econbiz.de/10012179548
Saved in:
4
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
5
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
6
Cultural voting : the Eurovision Song Contest
Ginsburgh, Victor
(
contributor
);
Noury, Abdul
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10003273257
Saved in:
7
Key leadership qualities for major sporting events : the case of the World Aquatics Championships
Parent, Milena M.
;
Beaupré, Renée
;
Séguin, Benoit
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 367-388
Persistent link: https://www.econbiz.de/10003921424
Saved in:
8
Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships
Parent, Milena M.
;
Olver, Denise
;
Séguin, Benoit
- In:
Sport management review
12
(
2009
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003913573
Saved in:
9
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
10
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
11
The Eurovision Song Contest : is voting political or cultural?
Ginsburgh, Victor
;
Noury, Abdul
- In:
European journal of political economy
24
(
2008
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10003711042
Saved in:
12
Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
Saved in:
13
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
Saved in:
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