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isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Sportmarketing"
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International journal of sport management and marketing : IJSMM
European Sport management quarterly : ESMQ
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sports marketing & sponsorship
3
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
2
Journal of business research : JBR
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of travel and tourism marketing
2
Wirtschaftswissenschaftliche Diskussionspapiere
2
Applied economics
1
Benchmarking : an international journal
1
Europäische Hochschulschriften / 2
1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Gabler Edition Wissenschaft
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of event and festival management
1
International journal of sport finance
1
Journal of Islamic marketing
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of sports economics
1
Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing intelligence & planning
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Région et développement
1
South African journal of business management
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
Sportmarketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Wissenschaftliche Berichte und Materialien / Bundesinstitut für Sportwissenschaft, Bonn
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ECONIS (ZBW)
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1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
Exploring the determinants of 2022 FIFA World Cup attendance in Qatar
Ben Yahia, Imene
;
Al-Emadi, Mohammed
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 116-129
Persistent link: https://www.econbiz.de/10011884683
Saved in:
3
The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.
;
Parent, Milena M.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
Saved in:
4
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
5
Emotional engagement and experiential marketing : a case study of the Athens Olympic Games
Davou, Konstantina
;
Thwaites, Des
;
Chadwick, Simon
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
Saved in:
6
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
Saved in:
7
Analysing the print media coverage of professional tennis players: British newspaper narratives about female competitors in the Wimbledon Championships
Vincent, John
;
Pedersen, Paul M.
;
Whisenant, Warren A.
; …
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10003433874
Saved in:
8
The Euro 2004 : marketing decisions and sponsoring results
Silvestre, António Luís
;
Santos, Abel
- In:
International journal of sport management and marketing …
2
(
2007
)
5/6
,
pp. 475-495
Persistent link: https://www.econbiz.de/10003538285
Saved in:
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