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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Reutlinger Diskussionsbeiträge zu Marketing und Management
8
SpringerLink / Bücher
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of sports marketing & sponsorship
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Journal of advertising research
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Journal of marketing communications
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Markenkommunikation und Beziehungsmarketing
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of sport management and marketing : IJSMM
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Marken- und Produktmanagement
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Menschen, Märkte, Medien, Management : Schriftenreihe
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Sport management review
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SpringerBriefs in Business
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Wirtschaftswissenschaftliche Diskussionspapiere
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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... für Dummies
1
Advances in the study of entrepreneurship, innovation, and economic growth
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Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
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Ambush Marketing
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Australasian marketing journal
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BIT online / Innovativ : Bibliothek, Information und Technologie
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Business horizons
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Competitive intelligence, analysis and strategy : creating organisational agility
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Dresdner Beiträge zur Betriebswirtschaftslehre
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EconStor Conference Papers
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Entrepreneurial Marketing
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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European research studies
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Expert journal of marketing
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Gabler Research
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The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
2
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
3
Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
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