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person:"Williams-Burnett, Nicola"
~person:"Sachse, Manuela"
~type:"article"
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Search: subject_exact:"Guerilla marketing"
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Guerilla-Marketing
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Sport event
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Sportveranstaltung
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2012
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Brand
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Williams-Burnett, Nicola
Sachse, Manuela
Nufer, Gerd
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McKelvey, Steve
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Competitive intelligence, analysis and strategy : creating organisational agility
1
Journal of strategic marketing
1
Stand und Perspektiven der Eventforschung
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ECONIS (ZBW)
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Protecting the olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 167-180)
.
2013
Persistent link: https://www.econbiz.de/10009680257
Saved in:
2
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
Saved in:
3
The dark side of sponsoring and ambushing mega sport events : is successful communication hampered by too many, too similar, and too ambiguous stimuli?
Sachse, Manuela
;
Drengner, Jan
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 37-58)
.
2010
Persistent link: https://www.econbiz.de/10008654337
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