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isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
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Handelsmarke
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
International journal of production economics
9
Journal of agricultural & food industrial organization
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Journal of marketing
9
Springer Proceedings in Business and Economics
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Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
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Transportation research / E : an international journal
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European journal of marketing : EJM
7
Journal of marketing management : MM
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Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
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Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Die Wahrnehmung von Handelsmarken aus der Sicht unterschiedlicher Zielgruppen
Koppe, Peter
;
Mayerhofer, Wolfgang
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
33
(
2005
)
3
,
pp. 38-43
Persistent link: https://www.econbiz.de/10002945864
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2
Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
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3
Marke und Markenpolitik : zur kulturellen und zeitlichen Variation dieser Konzepte
Goodyear, Mary
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
21
(
1994
)
3
,
pp. 60-67
Persistent link: https://www.econbiz.de/10001165902
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