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subject:"Brand image"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
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Brand image
Brand management
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Consumer behaviour
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Handelsmarke
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Markenführung
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Store brand
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Brand
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Markenartikel
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Markenimage
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Retail trade
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D’Arco, Mario
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Journal of retailing and consumer services
16
International journal of retail & distribution management
12
Journal of business research : JBR
8
The journal of product & brand management
7
The international review of retail, distribution and consumer research
6
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handelsforschung
3
Journal of food products marketing
3
Journal of retailing
3
Australasian marketing journal
2
Cogent business & management
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Innovatives Markenmanagement
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of business excellence
2
International journal of economic research
2
International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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Journal of business & economics research
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Reihe: Marketing, Handel und Management
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Review of marketing science
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agribusiness : an international journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
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Branding competence
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Business horizons
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Business research quarterly : BRQ
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Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
2
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
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