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~isPartOf:"Journal of advertising research"
~isPartOf:"NORD"
~subject:"Werbewirkung"
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Werbewirkung
Hörfunkwerbung
7
Radio advertising
7
Advertising effects
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1
Advertising music
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Australia
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Journal of advertising research
NORD
Faculty & research / Insead : working paper series
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of advertising : the quarterly review of marketing communications
2
Media-Perspektiven
2
The journal of consumer marketing
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APSA 2009 Toronto Meeting Paper
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Business history review
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Business research quarterly : BRQ
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Cutting edge international research
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ERIM report series research in management
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Ekonomisk debatt
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Healthcare Marketing / Jahrbuch
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INSEAD Working Paper
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Information economics and policy : IEP
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of production research
1
Journal of academic research in economics
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Journal of communication management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Konsum und Verhalten
1
Manufacturing & service operations management : M & SOM
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Mass media files
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McGraw-Hill Television Series
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Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Psychology & marketing
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Reihe: Telekommunikation _372 Medienwirtschaft
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Routledge interpretive marketing research
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ECONIS (ZBW)
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The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
2
Which broadcast medium better drives engagement? : measuring the powers of radio and television with electromyography and skin-conductance measurements
Peacock, James
;
Purvis, Scott
;
Hazlett, Richard L.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 578-585
Persistent link: https://www.econbiz.de/10009502011
Saved in:
3
How clutter affects advertising effectiveness
Hammer, Peter
;
Riebe, Erica
;
Kennedy, Rachel
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 159-163
Persistent link: https://www.econbiz.de/10003860526
Saved in:
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