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Hörfunkwerbung
3
Radio advertising
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USA
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United States
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Australia
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Australien
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Frauen
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Mexico
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Mexiko
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Tabakindustrie
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Gilly, Mary C.
1
Holak, Susan L.
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Reddy, Srinivas K.
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Sarel, Dan
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Journal of marketing
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of advertising research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
CESifo working papers
3
Economics letters
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Konsum und Verhalten
3
The journal of consumer marketing
3
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
BLM-Schriftenreihe
2
Business history review
2
Ds U / Utbildningsdepartementet
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
NORD
2
Report
2
Revue économique : revue bimestrielle
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Schriften zu Marketing und Management
2
Statens offentliga utredningar : SOU
2
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
APSA 2009 Toronto Meeting Paper
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
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ECONIS (ZBW)
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Sex roles in advertising : a comparison of television advertisements in Australia, Mexico, and the United States
Gilly, Mary C.
- In:
Journal of marketing
52
(
1988
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001055289
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2
Characteristics of radio commercials and their recall effectiveness
Sewall, Murphy A.
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10001008470
Saved in:
3
Effects of a television and radio advertising ban : a study of the cigarette industry
Holak, Susan L.
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 219-227
Persistent link: https://www.econbiz.de/10001015989
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