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~subject:"Konsumentenverhalten"
~person:"Murray, Noel M."
~person:"Cauberghe, Veroline"
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Konsumentenverhalten
Consumer behaviour
2
Hörfunkwerbung
2
Radio advertising
2
Advertising
1
Advertising effects
1
Advertising regulation
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Analphabetismus
1
Children
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Cognition
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Computerspiel
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Fernsehwerbung
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Illiteracy
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Internet marketing
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Online-Marketing
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Television advertising
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Theorie
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Theory
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USA
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United States
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Video game
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Werbebeschränkung
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Werbewirkung
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Werbung
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Zielgruppe
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advergames
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advertising literacy training session
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affective and cognitive advertising literacy
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children
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purchase request
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television commercials
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Murray, Noel M.
Cauberghe, Veroline
Craton, Lincoln G.
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Dindaroğlu, Burak
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Garcia-Madariaga, Jesus
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Goldberg, Marvin E.
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Gorn, Gerald J.
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Graakjær, Nicolai.
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Hudders, Liselot
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Hyun, Yong J.
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Lantos, Geoffrey P.
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Lantos, Geofftrey P.
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Macklin, M. C.
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Manrai, Ajay K.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
2
Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M.
- In:
Journal of consumer policy : consumer issues in law, …
16
(
1993
)
2
,
pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
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