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~subject:"Konsumentenverhalten"
~person:"Panic, Katarina"
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Konsumentenverhalten
Advertising
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Advertising effects
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Analphabetismus
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Children
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Cognition
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Computerspiel
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Consumer behaviour
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Fernsehwerbung
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Hörfunkwerbung
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Illiteracy
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Internet marketing
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Kinder
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Online-Marketing
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Television advertising
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Video game
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Werbewirkung
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Werbung
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advergames
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advertising literacy training session
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affective and cognitive advertising literacy
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children
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purchase request
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television commercials
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Panic, Katarina
Craton, Lincoln G.
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Cauberghe, Veroline
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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