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~subject:"Konsumentenverhalten"
~person:"Panic, Katarina"
~person:"Pedreño-Santos, Ana"
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Konsumentenverhalten
Advertising
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Advertising effects
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Consumer behaviour
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Hörfunkwerbung
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Panic, Katarina
Pedreño-Santos, Ana
Craton, Lincoln G.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of communication management
1
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ECONIS (ZBW)
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Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
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2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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