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person:"Dave, Dhaval"
~person:"Butler, Michael R."
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Hörfunkwerbung
4
Radio advertising
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USA
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1995-2007
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Advertising
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Dave, Dhaval
Butler, Michael R.
Schmidtke, Richard
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Germano, Fabrizio
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Popescu, Ioana
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Dukes, Anthony
5
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Review of industrial organization : RIO
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Southern economic journal
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ECONIS (ZBW)
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Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
- In:
Southern economic journal
79
(
2012
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
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2
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
-
2010
Persistent link: https://www.econbiz.de/10003968706
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3
The diffusion of television advertising
Butler, Michael R.
- In:
Review of industrial organization : RIO
6
(
1991
)
3
,
pp. 283-290
Persistent link: https://www.econbiz.de/10001115581
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4
The economics of television advertising : diffusion and effects on market structure
Butler, Michael R.
-
1987
Persistent link: https://www.econbiz.de/10000752686
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