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person:"Oakes, Steve"
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Hörfunkwerbung
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Radio advertising
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Oakes, Steve
Schmidtke, Richard
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Germano, Fabrizio
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Popescu, Ioana
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Dukes, Anthony
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Araman, Victor F.
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Gal-Or, Esther
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Meier, Martin
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Journal of advertising research
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Journal of marketing communications
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ECONIS (ZBW)
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Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve
;
North, Adrian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 411-416
Persistent link: https://www.econbiz.de/10010245519
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2
The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
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