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~subject:"Internationales Marketing"
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Internationales Marketing
Haarkosmetik
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Hair care product
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Consumer behaviour
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Deutschland
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2002-2011
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Procter & Gamble Company
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USA
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Wella AG <Darmstadt>
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2002-2012
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Brand
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France
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Indien
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Went, Thomas
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Willer, Ragnar Karl
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Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk sham...
Willer, Ragnar Karl
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2006
Persistent link: https://www.econbiz.de/10003389077
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Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : eine empirische Analyse am Beispiel des Shampoo-Marktes
Went, Thomas
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2000
Persistent link: https://www.econbiz.de/10001476675
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