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Consumers of charity bracelets: cause-supporters or fashion-followers?
Yurchisin, Jennifer
;
Kwon, Yoo Jin
;
Marcketti, Sara B.
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 448-457
Persistent link: https://www.econbiz.de/10003881589
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