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isPartOf:"Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung"
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
International journal of sport management and marketing : IJSMM
13
Journal of sport management : the official journal of the North American Society of Sport Management
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Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
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NBER Working Paper
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Sport marketing in a global environment : strategic perspectives
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Working paper / National Bureau of Economic Research, Inc.
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International journal of sports marketing & sponsorship
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Sports management as an emerging economic activity : trends and best practices
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Action-based quality management : strategy and tools for continuous improvement
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Career development international : the journal for executive, consultants, academics and individuals
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Die Sportbranche : Wachstum - Wettbewerb - Wirtschaftlichkeit
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Entrepreneurship in the Asia-Pacific : case studies
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International journal of contemporary hospitality management
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Jahrbuch Markentechnik
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Markendifferenzierung als Disziplin
Kieser, Werner
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 320-333)
.
2010
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