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~person:"Dabija, Dan Cristian"
~subject:"Local Positioning"
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Local Positioning
Betriebsform
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Brand image
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Brand management
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Consumer behaviour
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Markenführung
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Format Transfer
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Format transfer
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International Retailing
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International retailing
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Intra- and Inter-format Competition
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Dabija, Dan Cristian
Morbe, Lukas
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Swoboda, Bernhard
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Marketing : ZFP ; journal of research and management
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An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
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