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~person:"Dabija, Dan Cristian"
~subject:"Local Positioning"
~subject:"International retailing"
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Local Positioning
International retailing
Betriebsform
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Brand image
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Brand management
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Consumer behaviour
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Einzelhandel
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Markenführung
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Retail trade
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Comparison
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Deutschland
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Format Transfer
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Format transfer
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Germany
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International Retailing
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Intra- and Inter-format Competition
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Retail Brand Equity
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Dabija, Dan Cristian
Swoboda, Bernhard
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International marketing review
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
2
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
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