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~person:"Swoboda, Bernhard"
~language:"eng"
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Search: subject_exact:"Handelsbetriebsform"
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Betriebsform
4
Retail format
4
Consumer behaviour
3
Einzelhandel
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Konsumentenverhalten
3
Retail trade
3
Brand image
2
Brand management
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Markenführung
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Romania
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Comparison
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Corporate reputation
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Deutschland
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Deutschsprachiger Raum
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Food retailing
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Format Transfer
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Format transfer
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German-speaking countries
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Germany
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International Retailing
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International marketing
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International retailing
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Internationales Marketing
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Intra- and Inter-format Competition
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Lebensmitteleinzelhandel
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Local Positioning
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Retail Brand Equity
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Retail brand equity
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Standardisierung
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Standardization
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Store attributes
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Swoboda, Bernhard
Basu, Rituparna
3
Baum, Chad M.
3
Carpenter, Jason M.
3
Elsner, Stefan
3
Evanschitzky, Heiner
3
Ahlert, Dieter
2
Amine, Abdelmajid
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Berg, Bettina
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Blut, Markus
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Brosdahl, Deborah J. C.
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Dabija, Dan Cristian
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Guin, Kalyan K.
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Weimann, Bettina
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Zentes, Joachim
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Altenburg, Tilman
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Amorim, Marlene
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Andersson, Pernille K.
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Armstrong, Craig E.
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Azuma, Nobukazu
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Balija, Vikranth
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Benchekroun, Hassan
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Benoit, Sabine
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European retail research
1
International marketing review
1
Journal of international marketing
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
2
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
3
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
4
Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard
;
Berg, Bettina
;
Pop, Nicolae A.
; …
- In:
European retail research
23
(
2009
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003832197
Saved in:
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