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~subject:"Supplier relationship management"
~subject:"Markenrecht"
~type_genre:"Case study"
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Supplier relationship management
Markenrecht
Handelsmarke
14
Store brand
14
Deutschland
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Germany
9
Einzelhandel
6
Retail trade
6
Brand management
5
Competitive strategy
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Markenführung
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Wettbewerbsstrategie
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Erfolgsfaktor
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Strategisches Management
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Success factor
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Beziehungsmarketing
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Consumer behaviour
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Handelsmanagement
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Konsumentenverhalten
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Markenwert
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Brand equity
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Consumer goods industry
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Handelsmarketing
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Lieferantenmanagement
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Markenartikel
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Markenpolitik
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Retail marketing
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Unilever PLC <London>
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Vertriebsweg
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Miskell, Peter
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Trademarks, brands, and competitiveness
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ECONIS (ZBW)
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
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2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
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