//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Handzettel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Promotional materials
2
Werbemittel
2
Advertising regulation
1
Bildkommunikation
1
Consumer behaviour
1
Deutschland
1
Estimation
1
Germany
1
Konsumentenverhalten
1
Preismanagement
1
Pricing strategy
1
Psychology of advertising
1
Schätzung
1
Theorie
1
Theory
1
USA
1
United States
1
Werbebeschränkung
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Übersichtsarbeit
Article in journal
83
Aufsatz in Zeitschrift
83
Graue Literatur
63
Non-commercial literature
63
Hochschulschrift
47
Thesis
40
Aufsatz im Buch
35
Book section
35
Bibliografie enthalten
21
Bibliography included
21
Arbeitspapier
19
Working Paper
19
Mehrbändiges Werk
15
Multi-volume publication
15
Statistics
14
Statistik
14
Amtsdruckschrift
5
Government document
5
Guidebook
5
Ratgeber
5
Case study
4
Fallstudie
4
Umfrage
4
Forschungsbericht
3
Accompanied by computer file
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Elektronischer Datenträger
2
Elektronischer Datenträger als Beilage
2
Handbook
2
Handbuch
2
No longer published / No longer aquired
2
Sammelwerk
2
Sammlung
2
Systematic review
2
Advisory report
1
Einführung
1
Filmografie
1
Flugblatt
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Bauer, Hans H.
1
Compeau, Larry D.
1
Fischer, Marc
1
Grewal, Dhruv
1
MacInturff, Yvonne
1
Published in...
All
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416561
Saved in:
2
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->