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type_genre:"Non-commercial literature"
~person:"Overgaard, Per Baltzer"
~person:"Pelsmacker, Patrick de"
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Overgaard, Per Baltzer
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Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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On the nature of advertising and its role as a signal of quality
Overgaard, Per Baltzer
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1990
Persistent link: https://www.econbiz.de/10000793278
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