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~subject:"Supplier relationship management"
~subject:"International market entry"
~type_genre:"Thesis"
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Supplier relationship management
International market entry
Hausgeräteindustrie
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Home appliance industry
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Deutschland
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Germany
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Product life cycle
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United States
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Hausgerät
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Home appliances
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1960-1970
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AEG-Telefunken-Hausgeräte-Aktiengesellschaft <Frankfurt, Main>
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Accounting information system
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Arbeitsgruppe
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Arbeitspsychologie
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Auslandsgeschäft
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Bekleidungsindustrie
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Betriebliche Kreislaufwirtschaft
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Betriebliches Bildungsmanagement
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Bosch Siemens Hausgeräte GmbH
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Brand image
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Brand management
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China
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Chinese
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Chinesisch
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Clothing industry
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Competition
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Consumer electronics industry
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Consumer motivation
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Consumption
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Cooker
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DDR
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Bell, Sandra
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International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Bell, Sandra
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2008
Persistent link: https://www.econbiz.de/10003627763
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The effect of brand equity in supply chain relationships
Davis, Donna F.
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2003
Persistent link: https://www.econbiz.de/10003569913
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