Schmittlein, David C.; Morrison, Donald G. - In: Management Science 49 (2003) 12, pp. 1617-1635
Many clinics that offer in vitro fertilization (IVF) have begun to market the following options to couples: (1) an a la carte program where the couple pays $7,500 per attempt regardless of the outcome; or (2) a money-back-guarantee program where the couple pays a $15,000 fee that covers up to...