Hwang, Soonae; Lee, DonHee; Kang, Chang-Yuil - In: International journal of quality innovation 4 (2018) 4, pp. 1-22
This study empirically examines the effects of medical tourists’ experience of the decision-making process through a patient’s prior, actual, and post experience after having received the medical services. The research model and associated hypotheses were tested using a structural equation...