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Conceptual framework of within-category brand personality based on consumers' perception (WCBP-CP) : the case of men's apparel category in South Korea
Lee, Eun-Jung
;
Rhee, Eun-Young
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 465-489
Persistent link: https://www.econbiz.de/10003745631
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