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~isPartOf:"Jahrbuch Markentechnik"
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Brand
10
Markenartikel
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Brand management
7
Markenführung
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Confidence
2
International marketing
2
Internationales Marketing
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Vertrauen
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Deichsel, Alexander
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Weizsäcker, Carl Christian von
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Huang, Rengang
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Koehne, Ludwig
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Schmidt, Manfred
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Jahrbuch Markentechnik
The journal of brand management : an international journal
289
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
European journal of marketing : EJM
68
SpringerLink / Bücher
59
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
34
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
International marketing review
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of global marketing
24
Journal of retailing
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ECONIS (ZBW)
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1
Gemeinschaft und Gesellschaft : die Marke als gesellschaftlich erzeugte Leistungs-Gemeinschaft
Tönnies, Ferdinand
- In:
Jahrbuch Markentechnik
8
(
2011/12
),
pp. 265-278
Persistent link: https://www.econbiz.de/10008737117
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2
Funktionsmassen im Markenkörper : und wie man sie stärken kann
Deichsel, Alexander
- In:
Jahrbuch Markentechnik
8
(
2011/12
),
pp. 233-247
Persistent link: https://www.econbiz.de/10008737120
Saved in:
3
Die Marke ist ein öffentliches Gut
Weizsäcker, Carl Christian von
- In:
Jahrbuch Markentechnik
8
(
2011/12
),
pp. 201-217
Persistent link: https://www.econbiz.de/10008737122
Saved in:
4
China : branding practices, trends and strategies
Huang, Rengang
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 15-36
Persistent link: https://www.econbiz.de/10003749725
Saved in:
5
Silhoutte: mit der europäischen Markenpositionierung in den USA gewinnen
Schmied, Arnold
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 51-72
Persistent link: https://www.econbiz.de/10003749754
Saved in:
6
Marken evolutiv stärken - auch in der Globalisierung
Schmidt, Manfred
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 73-99
Persistent link: https://www.econbiz.de/10003749758
Saved in:
7
Der globalisierte Markt ist das Wettbewerbsfeld der Herkünfte
Deichsel, Alexander
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 121-133
Persistent link: https://www.econbiz.de/10003749759
Saved in:
8
Vom Sanierungsfall zum Weltmarktführer - Markenaufbau in Deutschland Ost
Koehne, Ludwig
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 193-220
Persistent link: https://www.econbiz.de/10003749761
Saved in:
9
Jeder in seiner Klasse - die Chancen des Fachhandels
Fröhlich, Thomas
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 243-255
Persistent link: https://www.econbiz.de/10003749766
Saved in:
10
Discounting ist nicht die Zukunft der Wirtschaft
Weizsäcker, Carl Christian von
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 331-346
Persistent link: https://www.econbiz.de/10003749771
Saved in:
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