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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of consumer marketing
Journal of business research : JBR
14
Journal of advertising research
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising
10
Journal of marketing communications
8
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
7
The journal of product & brand management
7
Journal of retailing and consumer services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Psychology & marketing
4
The journal of brand management : an international journal
4
European journal of operational research : EJOR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of production economics
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
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Report / Marketing Science Institute
3
Advertising theory
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American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Corporate communications : an international journal
2
European journal of marketing : EJM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of the Academy of Marketing Science
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Journal of wine economics
2
Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Quantitative marketing and economics : QME
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Report / Marketing Science Institute / Marketing Science Institute
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Schriften zu Marketing und Management
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The advertising and consumer culture reader
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ECONIS (ZBW)
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1
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
2
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
3
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
4
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
5
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
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